Guess Brand Leverages Eyeglasses Maker in Unorthodox Move
Sunday, January 17th, 2010Guess Eyeglasses
In the year 1989, Guess was a brand already recognized for design. The American business rapidly became the trailblazer of the designer jean trend that took place in the years before. With its identifiable three zipper style of dungaree, Guess was the premier brand to advertise designer jeans. Shortly thereafter the other apparel powerhouses quickly followed suit. From that point on, like many brands do after seeing monumental success, Guess diversified into different fashion-based ventures. By the mid 1980s, Guess brand once again made waves in the fashion sector after premiering their assortment of designer watches. The watches, such as the jeans before them, were extremely popular. As time rolled by, Guess found themselves digging further into other marketing opportunities by creating several distinct collections of accessories, such as belts, hats, and now designer Guess Eyeglasses.
Today, as the Guess brand prepares to ring in another New Year and record the anniversary of their eyeglasses coupe, you can ring in your New Year as well with innovation that two decades later is still as relevant as ever. Celebrating 28 years in the fashion industry, Guess brand keeps their loyalty to quality with a premium line of eyeglasses. When it comes to fashion, the Guess company is very devoted to customer gratification. They offer a full assortment of accessories to go with their clothing, including a line of name brand designer eyeglasses. Beginning as a family business with their first location in California in 1981, Guess is considered an iconic brand in America and around the world. Guess eyeglasses continues to build on their 20-plus years of design know how.